The well resolved products come out of good understanding between the design team and the customer. Design is an innovative strategic company factor, innovative, the guideline which provides its identity.
furniture design and interiors
perezfortea © 2018 All Rights Reserved.

Sergio Pérez Fortea (Valencia, 1972)

Industrial Designer (Furniture specialist) and Design Manager. 1995 Achieved Industrial Designer degree achieved at EASD of Valencia (Spain). 1996 Master in Furniture Industry technologies at AIDIMA (Technological Institute for Furniture and Wood of Valencia, Spain). 1997, Master in Industrial Design at the Domus Academy of Milan (Italy). During this period, he attended seminars at the same academy, “Design Direction”, “Furniture Design”, “Visual Trend”. He obtained first prize in the contest “old tools new tools” for Samsung (Korea), and also received a special mention in the Driade´s “Home Ceramic Objects” contest in Milan.

Sergio Perez has worked with several Spanish furniture design studios as well as with the Institute of Modern Art (IVAM) of Valencia. Since 1999 he has been working as a freelance designer for Spanish and International companies of the habitat sector.

In 2001 Sergio created “studio perezfortea”, a Studio dedicated to product design, involved, from the very moment of conception or idea of the object to the production process, as well as the artistic communication management of such products, collaborating mainly with engineers, photographers, graphic designers and architects.

From 2010 collaborates as freelance with Chinese companies from his office in Valencia (Spain)

2016 Start to work as International Expert in Furniture Design for community projects with the EU.

2016. Participation in the project “Hand Made in Hatay” (Turkey). Project as an International Expert Designer. Ministry of Science, Industry and Technology of the General Directorate of European Affairs and the General Directorate of Coordination and Implementation of the Competitiveness Program. 161. Technical assistance for the operation of ‘handmade in Hatay’ Period: 2015-2017 Partners Involved: Archidata srl (Italy), Proje Grup (Turkey), WYG (Turkey), GDA International Limited (United Kingdom), COSMOB S.P.A. (Italy), AIDIMME – Metalworking, Furniture, Wood, Packaging and Allied Technological Institute (Spain).

He has collaborated with companies in: Espain, Italy, Turkey, China, Japan and Corea.

Mariner, Glicerio Chaves Hornero, Daniel de la fuente, Alcomobel, Herdasa, Lancha, Sambucco, Grupo Puchades, Tajoma, Franjues, Promoble, Jovaltri, Disvalma, Anadolu (T), Mobilania (T), Fuar Mobilya (T), Lavinya (T), Notting Hill (Ch), Mengshen (Ch), Debel Home (Ch), Zhonghai Fengquing Furniture (Ch), Davon (Ch), Weilali (Ch), Yavon (Ch), Victory (Ch), Byss China (Ch), MyGood (Ch), Taizhou Gangyuan Furniture (Ch), Casio (Ja), Samsung (Co), Driade (It).

His interest in innovating has led him to use the best technology to develop new products as well as to observe and follow a number of international fairs with the purpose of being well informed of the latest trends. Furniture Fairs in  Paris (France),  in Cologne (Germany), Milan and Verona in Italy, Stockholm (Sweden), Guangzhou, Dongguan, Shenzhen and Shanghai in China, New York and High Point in USA, Valencia, Madrid, Zaragoza, Yecla in Spain. Maison & Objet (Paris), Ambiente (Frankfurt) and Interzum in Germany, 100% design London (UK) and Cersaie (Bologna (Italy)).


Furniture Design
Design Direction
Visual Trends
Interior Design

The Facts


furniture design

The design of furniture requires creativity, style and sensitivity,but also a deep knowledge of the production system, materials, manufacturing techniques, finishing techniques. Knowing the potential of a factory, its possibilities and limits will make it possible to maximize the production of ideas, managing processes and reducing costs, ensuring greater success in marketing.

interior design

After more than 20 years of experience in design, we are ready to tackle any type of interior design project, installations, equipment for collectivities, work spaces, hotels, stands and ephemeral montages, commercial spaces, private homes, always with the intention of making unique to the client or the brand, tailor-made projects, with history, that meet the needs, desires and priorities to achieve efficient, optimized, timeless, beautiful and interesting spaces. Our priority is to make the dreams and delusions of our clients a reality with a competent and professional service to exceed your expectations for both personal projects and commercial projects where the image will be the letter of presentation and the most effective marketing tool.

Schmindt Design Tour. Lectures. China. 2018

iSaloni. Shanghai. Red Night Party. October 2018

New Collaboration

Firma de nuevo contrato con GangYuan Furniture. Zhejiang 2013

Feria del Mueble de Guadalajara. 2015

Conferencia en la feria del mueble de Guadalajara. 2015


estudio@perezfortea.comCalle Pich, 94 Lliria 46160. Valencia. Spain

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